When it comes to working with brands that do good, it doesn’t get much better than Gown for Gown. We teamed up with project mastermind and fashion designer extraordinaire April Madden at April Madden Studio to shape the online presence of a fantastic non-profit.
Gown for Gown is dedicated to creating fun, custom hospital gowns for children and teens. Thanks to the magic of stunning runway shows and benefit events, the organization raises funds to produce and donate gowns to hospitals and treatment facilities. Knowing from experiences with her own daughter, April says those long hospital stays can be an emotional drain for both kids and parents. The custom gowns give everyone an opportunity to look more like themselves and feel a bit “back to normal.”