It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all…
The Perfect Pair
Like root beer and ice cream or skinny jeans and hipsters, video and email are a natural match made online.
- 78% of people watch at least one video each week
- Worldwide mobile email users total more than 897 million
- Video is 6 times more effective than print and online promotions
- Email marketing ROI is a whopping 127%
And, They’re Even Better Together
Marketers have discovered that when video meets email, magic happens.
- Click-through rates increased by 96%
- Subscriber opt-outs reduced by 75%
- Lead conversion improved by 51%
That’s higher engagement, higher click-throughs and higher conversions.
More Fun Facts
- 1 in 4 marketers use video in email
- 43% of marketers cite lack of video content as their reason for not using video in email
- 55% report higher click-through rates
- 44% saw an increase in the amount of time subscribers spent with email
- 41% reported an increase in sharing or forwarding of email
This post originally appeared on the AdStation blog.
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