The launch of the Krash Design logo and brand kit recently has been firing up so many great conversations. As some businesses have slowed in the pandemic, many of my clients and entrepreneur friends are discovering that they’re facing an excellent opportunity to revisit their brand and online presence.
The process for a brand refresh is shockingly simple when you have the right experts involved. That’s really the showcase of my latest YouTube video. If you’ve seen the Krash Design logo time-lapse, you’re not going to want to miss this Behind the Design walk-though.
This Behind the Design clip is the first of its kind for me. I regularly record my screen and share the process time-lapse videos – but it’s important to explain a bit of what’s going on there. The decisions we make as designers and business owners are often guided by logic that others cannot see on the surface. It’s an absolute pleasure to shine a little light on what some of those design decisions look like!