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[Infographic] Are Your Messages In the Inbox?

In Design, Marketing, Visual by LauraLeave a Comment

With 70% of “this is spam” complaints being made up of marketing emails, it’s no surprise that marketers face a few challenges in the medium — the biggest of which is reaching the inbox. Last week, AdStation GM Matt Hoggatt pointed out that content relevance can make all the difference in avoiding ISP filters and having your message delivered. Now, …

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Go Responsive with Free Email Frameworks

In Design, UX, Visual by LauraLeave a Comment

Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day to day. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. Even without the responsive …

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[Infographic] Audience on the Move

In Design, Marketing, Visual by LauraLeave a Comment

Is your audience going mobile? Chances are high that they already have. Stats from the Pew Research Internet Project Mobile Technology Fact Sheet, as translated into our own exciting infographic, showcase just how important it can be to consider mobile optimization as part of your email marketing strategy. As noted in the graphic, AdStation mobile-friendly creative showed a 20-30% performance …

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Quibblo Facebook refresh

In Design, Visual by LauraLeave a Comment

On a roll with the social network skins this week, I jumped into an update of the Quibblo Quizzes page on Facebook. The page has previously used a combination of stock art and repurposed banner ads to piece together the cover and profile images. Unfortunately, neither was quite on target for our young quiz audience.   before   The redesign …

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YARPP Twitter redesign

In Design, Visual by LauraLeave a Comment

Don’t you hate it when you forget to take the before shot? Oh well. The important piece – the after –  is the newest addition to our slow rebranding of YARPP. In preparation for the arrival of YARPP Pro, @YARPP on Twitter received a nice little facelift today with a few repurposed graphics featuring our ‘related’ bubbles and network of …

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Web Designer Not Web Designing

In Design, Visual by LauraLeave a Comment

My last wearable design is so far in the past that I can’t honestly tell you how long it’s been since I’ve had to bust out my embroidery know-how. What I can tell you is that designing is bike-riding-like. Apparently, you don’t forget it – at least not all of it anyway. Diving into my new job last July, I …

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Almost Almost Hollywood

In Design, Visual by LauraLeave a Comment

Apparently, September is the month of redesigns. Following some gorgeous updates to the Alison Designs site and my bedroom last week, I’m kicking off this week with another site launch, this time at the new digs. Introducing Almost Hollywood. We approached the redesign with a few basic goals: give the existing site a fresh look, boost engagement and improve SEO. While that …

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A Fresh Look for Alison Designs

In Design, Visual by LauraLeave a Comment

Last Friday, my incredibly talented developer friend, JJ Nold, set loose our latest tag-team project: a new site for California-based Alison Designs – alisondesignsco.com. Over a couple of quick months, we completed a full update to their former Flash site and brought in plenty of bells and whistles. The new pages, powered by a WordPress installation, feature brand spanking new art …

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Finding a New Logo Mark

In Design, Visual by LauraLeave a Comment

Jumping right into projects in the new digs, we very lightly rebranded findwhat.com. The site was in need of a new logo and as the new designer, that totally fell in my court. The task marked my first design for a comparison shopping tool but I was a born shopper and was excited for the challenge. Armed with the excitement of …