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Choosing a Color Palette for Your Brand

In Design, Visual by LauraLeave a Comment

The consistent use of color as part of your identity has been known to increase brand recognition by as much as 80%. That fact alone makes using color worthwhile, but there are some key details to keep in mind while choosing a color palette for your brand. Color has the distinct ability to inspire emotion even though it is a purely visual …

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Just Launched: Sweet Kiss Brigadeiro Website

In Design, Visual by LauraLeave a Comment

Now, you can get your brigadeiro fix easier than ever before! Today, we’re launching a new Sweet Kiss Brigadeiro website — complete with online ordering! The site launches in tandem with Sweet Kiss’ first birthday celebration and includes a 10% off coupon for your first order. Just use HAPPY1ST to join the party! To get the site ready for a …

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Portfolio Peek: Star Wars

In Design, Visual by LauraLeave a Comment

The design world will take you on some pretty epic adventures. I’m humbled to say that one of them involved a galaxy far far away. A few short years ago I dove headfirst into a partnership project between Lucasfilm and Garmin International. We created a series of landing pages to promote and sell Star Wars character voices and vehicles for …

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Austin Holmes #26

In Design, Visual by Laura

The real magic of the digital medium is that it can form connections between people in an instant despite all other odds working against them — distance, timing and so on. More than a year ago, I had the pleasure of virtually meeting the Holmes family for a very special project. Austin Holmes was finishing the final semester of his …

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Why Design Matters More Than Ever

In Design, Visual by LauraLeave a Comment

Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered the balance of the two …

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Going Mobile: The Challenges Ahead

In Design, Marketing, Visual by LauraLeave a Comment

For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …

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[Infographic] Integrating Video with Email

In Design, Marketing, Visual by Laura

It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all… The Perfect Pair Like root beer and ice cream or skinny jeans and hipsters, video and email are a natural match made online. 78% of people watch at least one …

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[Infographic] 7 Deliverability Facts and Fixes That Are Changing the Email Landscape

In Design, Marketing, Visual by Laura

Email deliverability is top-of-mind among digital marketers. Finding an effective route into subscribers’ inboxes has become a challenge as the email industry has evolved — but there are a few simple tricks to ensure your message reaches your readers. See facts from the latest industry benchmark reports alongside easy fixes for overcoming the most problematic trends in our latest infographic, …