The holidays present huge opportunities for small businesses to show of their wares and boost sales. However, it’s perfectly reasonable that not all makers have a photography budget that allows for seasonal photography of the product. Worry not! I have a few quick tips for capturing DIY product photos that will inspire orders without breaking the bank. While I do …
“To both recognize and invent beauty”
A few years ago, when I took my first big leap into working for myself, my family rallied around to make sure I knew how capable I was for this journey. I doubt they realize that I still look at their words each and every time I need a reminder of that. Obviously your genius comes from your kind heart, …
MARKETMOX is, once again, Laura Noll
Let me tell you – the past few years have been a wild and crazy ride. In 2015, I announced MARKETMOX – a hub for web design, development and marketing services. With amazing clients and awesome success, we stayed way too busy and had tons of fun ever since. Now, you can ask “what’s in a name?” and I’ll tell you. …
Be a better wedding show vendor
In the real life where I’m recently engaged and now expected to plan a grand wedding – I went to a wedding show. I’ve been to a wedding show before, this should have been nothing new to me. But, attending one of these things as a bride is a whole different ball game. First, marketing overload. Second, spam overload. Third – …
WordPress SEO: 1 big lie and some truths
While taking a fast skim through Facebook the other day, I noticed a pretty hefty rant by a fellow internet enthusiast taking massive stabs at the SEO value of WordPress sites. His position was that Google reads them as viruses and straight up doesn’t rank them. Let’s just tackle that head-on: it is not true. I love building on WordPress …
New ReachMobi Promo Video Launches
On the day of hearts and love and flower and glitter, there’s nothing much better than just doing what we love. So, we launched one of our favorite latest projects for ReachMobi: a brand spanking new promo video! Check it out: The ReachMobi crew needed a new long-format clip to feature on video screens around the office, at trade shows …
Add More Facebook Page Followers in Minutes
Facebook has a tiny, sneaky trick built right into Facebook Pages — and it can help you to add more Facebook Page followers in just minutes! Catch our latest video for the full scoop: One of the easiest ways to get started when growing a new page from the ground up is to use the “Invite Friends to Like This …
Building a Brand Kit from an Old Logo
Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …
Coding an HTML Email Signature
Need to give your email conversations a professional face lift? We thought you might. Adding some interactivity by coding an HTML email signature is one of the easiest ways to drive engagement with your brand beyond your email message. Email continues to be a powerhouse in digital marketing strategies. And, it’s no surprise that the most-read messages are those that …
Defining a Target Audience Doesn’t Limit Customer Base
Talking through marketing strategy with small businesses, I’ve noticed that owners think about defining a target audience and ideal customers in a very rigid way. As I help them to define who they’re targeting, we typically go through a series of steps that identify the target’s age range, affluence, location, interests and more. We really start to build a profile of who that …