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Where the Designing Started

In Design, Life by LauraLeave a Comment

There is one very clear memory from my childhood that always proves to remind me that I’m on the right path: I was a nerd for a desktop publishing software as a kid. Very specifically – the Disney 101 Dalmatians Print Studio from the HP Home Project Kit circa 1997. (Don’t even ask how much time I had to spend hunting …

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Behind the Design: Designer Walk-through of the New Krash Logo + Brand Kit

In Design, Visual by LauraLeave a Comment

The launch of the Krash Design logo and brand kit recently has been firing up so many great conversations. As some businesses have slowed in the pandemic, many of my clients and entrepreneur friends are discovering that they’re facing an excellent opportunity to revisit their brand and online presence. The process for a brand refresh is shockingly simple when you …

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New Logo + Brand Kit for Krash Design

In Design, Visual by LauraLeave a Comment

We’ve been having an absolute blast working on some new branding for Krash Design lately. The Krash ladies and I have been talking about this for years. Thanks to the crazy quarantine – the goals of their business shifted quickly and the reasons to get this done now were inarguable. Kristin and Ashley (Get it? Krash? So cool!) have a …

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Vuong family photo shoot

In Families and friends, Photography by LauraLeave a Comment

In a fairly recent past life, I snapped boat loads of photos of friends and their families. This Winter, I was more than fortunate to hang out with my great friend Ngan Vuong (owner and magic-creator at Enve Designs) and her amazing family. While December worked its way into cooler temps, we escaped into the Kansas City Public Library in downtown …

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Repeating history: yellow journalism and fake news

In Content, Design by LauraLeave a Comment

The time in which I studied journalism feels like ages ago. At this point, my career has been so wholly consumed by the production of written and visual content across a variety of media that the principles underlying that creation are simply innate. In realizing that, as a content creator, I make a ton of assumptions daily about what our …

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Laura’s 2015 to 2019 logo redesign

In Design, Visual by LauraLeave a Comment

Without a doubt, one of the hardest creative challenges I ever face is redesigning my personal brand. Every piece of my day-to-day is dedicated to making brands around the world look epic. Whether its written content, graphic designs, video, marketing materials or beyond – I invest my time and talents in building up those amazing brands. My own, though, is typically …

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Holiday DIY product photos for small business makers

In Brands, Content, Design, Marketing, Photography by LauraLeave a Comment

The holidays present huge opportunities for small businesses to show of their wares and boost sales. However, it’s perfectly reasonable that not all makers have a photography budget that allows for seasonal photography of the product. Worry not! I have a few quick tips for capturing DIY product photos that will inspire orders without breaking the bank. While I do …

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The process of process

In Design, UX, Visual by LauraLeave a Comment

Development of a new process is rarely straightforward. On the surface, you can simply change what you’re doing. Do it differently. Continue doing it differently and the process has, effectively, changed. Sure enough, at a small scale, this application of change works. Especially where rapid iteration is necessary without clear measurement or next step. However, a key component of the …

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Hiring and negotiation from a user experience perspective

In Design by LauraLeave a Comment

A theory. Consider employment from the perspective of investment instead of the necessity of a job. The mental shift is severe. The change in point of view shines a user experience light on the heavy flaws of traditional hiring and negotiation among new generations of employees. The resources for investing in a business are finite. Many are not financially prepared …