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Be a better wedding show vendor

In Life, Marketing, UX by LauraLeave a Comment

In the real life where I’m recently engaged and now expected to plan a grand wedding – I went to a wedding show. I’ve been to a wedding show before, this should have been nothing new to me. But, attending one of these things as a bride is a whole different ball game. First, marketing overload. Second, spam overload. Third – …

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3 Huge UX Lessons You’ll Learn in a Foreign Airport Bathroom

In Business, Travel, UX by LauraLeave a Comment

There’s nothing like the ultimate test of bladder control to teach you a thing or two about user experience. Last month, I hopped a half dozen planes, skipped through just as many airports and ventured through a few train stations with little to no knowledge of the local language. Use recognizable icons What words can’t tell you, images often can. In the case …

Just Launched: USDB Sales Store Website

In Business, Design, UX by LauraLeave a Comment

Note: While the USDB Sales Store website and the items for sale are truly awesome, the US government has placed restrictions on the audiences that are authorized to shop from this store. While this post is not intended to encourage you to shop, if you choose to do so, please review the terms for authorized customers before attempting to place …

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4 Tips for Creating Relevant Content

In Business, Marketing, UX by LauraLeave a Comment

Plenty of times, we’ve talked about content relevance being a key factor in achieving great open rates and consistent email deliverability. But just how do you build that relevance? Know who you want to talk with and ensure that your audience is the same audience that’s already on your website and engaging with your brand. Know their interests and what …

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Test, Review, Optimize and Repeat (and Repeat, and Repeat)

In Business, Marketing, UX by Laura

The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our emails a couple of times …

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Creating Effective Links

In Business, UX by LauraLeave a Comment

Adding a link to your email isn’t particularly difficult — but adding multiple and weighing what to link and where can be another story. Link placement and calls to action can make or break the effectiveness of your message. Improving the return on your investment of time and resources can be a few strategic steps away. Limit the number of …

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Adding Value to Your Email Newsletter

In Business, Marketing, UX by LauraLeave a Comment

Newsletters are highly powerful email marketing tools. Each piece of them is strategically built to ensure that subscribers read your message, click your links and create an efficient ROI. It’s too easy, though, to get stuck in the vicious cycle of haphazardly regurgitating content in an effort to “just release a story” or meet distribution deadlines. Sadly, that practice counteracts …

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Go Responsive with Free Email Frameworks

In Business, Design, UX by LauraLeave a Comment

Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day to day. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. Even without the responsive …