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MARKETMOX is, once again, Laura Noll

In Marketing by LauraLeave a Comment

Let me tell you – the past few years have been a wild and crazy ride. In 2015, I announced MARKETMOX – a hub for web design, development and marketing services. With amazing clients and awesome success, we stayed way too busy and had tons of fun ever since. Now, you can ask “what’s in a name?” and I’ll tell you. …

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Be a better wedding show vendor

In Life, Marketing, UX by LauraLeave a Comment

In the real life where I’m recently engaged and now expected to plan a grand wedding – I went to a wedding show. I’ve been to a wedding show before, this should have been nothing new to me. But, attending one of these things as a bride is a whole different ball game. First, marketing overload. Second, spam overload. Third – …

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WordPress SEO: 1 big lie and some truths

In Marketing by LauraLeave a Comment

While taking a fast skim through Facebook the other day, I noticed a pretty hefty rant by a fellow internet enthusiast taking massive stabs at the SEO value of WordPress sites. His position was that Google reads them as viruses and straight up doesn’t rank them. Let’s just tackle that head-on: it is not true. I love building on WordPress …

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New ReachMobi Promo Video Launches

In Business, Content, Design, Marketing by LauraLeave a Comment

On the day of hearts and love and flower and glitter, there’s nothing much better than just doing what we love. So, we launched one of our favorite latest projects for ReachMobi: a brand spanking new promo video! Check it out: The ReachMobi crew needed a new long-format clip to feature on video screens around the office, at trade shows …

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Building a Brand Kit from an Old Logo

In Business, Design, Marketing by LauraLeave a Comment

Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …

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Coding an HTML Email Signature

In Business, Marketing by LauraLeave a Comment

Need to give your email conversations a professional face lift? We thought you might. Adding some interactivity by coding an HTML email signature is one of the easiest ways to drive engagement with your brand beyond your email message. Email continues to be a powerhouse in digital marketing strategies. And, it’s no surprise that the most-read messages are those that …

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Defining a Target Audience Doesn’t Limit Customer Base

In Business, Marketing by LauraLeave a Comment

Talking through marketing strategy with small businesses, I’ve noticed that owners think about defining a target audience and ideal customers in a very rigid way. As I help them to define who they’re targeting, we typically go through a series of steps that identify the target’s age range, affluence, location, interests and more. We really start to build a profile of who that …

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Breaking Down the Blogging Process

In Business, Marketing by LauraLeave a Comment

Successful content isn’t created on the fly. In that same breath, building a successful blog doesn’t happen overnight either. The brands and individuals that see their blogs skyrocket to internet fame have a pretty incredible blogging process in place behind the scenes. As in any process, you must identify the key steps that work best for you to be your …