View Post

New brand designs for Emily Ackart Fitness

In Business, Design by LauraLeave a Comment

It’s true that the worst cases of designer’s block result in the most beautiful new designs! Emily, a great friend and the owner of Emily Ackart Fitness, caught up with me last Fall to discuss logo ideas, marketing concepts and more. We quickly landed on a concept for her logo – incorporating weights that emphasize the strength training aspect of her …

View Post

Gift experiences not things

In Design, Life by LauraLeave a Comment

The number of times I’ve heard friends request “experiences, not things” for their kids this holiday season has totaled on the verge of obnoxious. As a long-time listener, first-time caller – I’ve been silently gifting experiences for years. All-the-while, I’ve also been super self-conscious that everyone truly hated the concept. Look who’s trendsetting now. With renewed self-confidence in my role …

View Post

New ReachMobi Promo Video Launches

In Business, Content, Design, Marketing by LauraLeave a Comment

On the day of hearts and love and flower and glitter, there’s nothing much better than just doing what we love. So, we launched one of our favorite latest projects for ReachMobi: a brand spanking new promo video! Check it out: The ReachMobi crew needed a new long-format clip to feature on video screens around the office, at trade shows …

View Post

Creating Easy Charts with Chartwell

In Business, Design by LauraLeave a Comment

Ogilvy makes another audio appearance in our latest video for using Chartwell in InDesign CC. Apparently, my big furry beast gets really excited about creating easy charts with Chartwell. I can’t say that I blame him. I’ve struggled with designing charts, tables and infographics in Photoshop, Illustrator and InDesign for years. The process is always long and cumbersome and — …

View Post

Designer Life Behind the Scenes

In Business, Design by LauraLeave a Comment

Over the past few months, I’ve been making a more focused attempt at showing you just what designer life looks like behind the scenes of the finished portfolio. Most people see the end result and think “oh, hey, that looks pretty cool.” But rarely does anyone see the work and effort that really goes into making those cool things. Enter, the …

View Post

Building a Brand Kit from an Old Logo

In Business, Design, Marketing by LauraLeave a Comment

Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …

View Post

How to Do a Fast Design Refresh in InDesign CC

In Business, Design by LauraLeave a Comment

Whether your branding has changed or your simply tired of looking at the same brochure over and over again, a design refresh can offer a simple solution to giving your sales materials a fresh new look. The term “design refresh” gets a bad rap — along with “redesign,” “retool,” “tweak” and so on. Many designers will roll their eyes at the …

View Post

See My Design Work Behind the Scenes

In Business, Design by LauraLeave a Comment

With an absolutely ridiculous grin, I’m thrilled to announce that you’ll soon get to peek at my design work behind the scenes. Over the years, thousands of projects have creeped across my desk. What you typically see is the end result. While it’s arguably the most beautiful state of the project, I genuinely love the journey of getting there. So, I’ve set out …

View Post

Portfolio Peek: Chicago Market Sales Brochure

In Business, Design by LauraLeave a Comment

Bringing back a peek a this blast from the past, today! A few years ago, I worked with my former team to build out some sales materials for the MMPI Chicago Market. This sales brochure had to showcase advertising opportunities at Market while also blending with the event’s already-established branding. The brochure took advantage of shades of the brand’s plum …