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Laura’s 2015 to 2019 logo redesign

In Business, Design by LauraLeave a Comment

Without a doubt, one of the hardest creative challenges I ever face is redesigning my personal brand. Every piece of my day-to-day is dedicated to making brands around the world look epic. Whether its written content, graphic designs, video, marketing materials or beyond – I invest my time and talents in building up those amazing brands. My own, though, is typically …

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The process of process

In Business, Design, UX by LauraLeave a Comment

Development of a new process is rarely straightforward. On the surface, you can simply change what you’re doing. Do it differently. Continue doing it differently and the process has, effectively, changed. Sure enough, at a small scale, this application of change works. Especially where rapid iteration is necessary without clear measurement or next step. However, a key component of the …

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New brand designs for Emily Ackart Fitness

In Business, Design by LauraLeave a Comment

It’s true that the worst cases of designer’s block result in the most beautiful new designs! Emily, a great friend and the owner of Emily Ackart Fitness, caught up with me last Fall to discuss logo ideas, marketing concepts and more. We quickly landed on a concept for her logo – incorporating weights that emphasize the strength training aspect of her …

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Gift experiences not things

In Design, Life by LauraLeave a Comment

The number of times I’ve heard friends request “experiences, not things” for their kids this holiday season has totaled on the verge of obnoxious. As a long-time listener, first-time caller – I’ve been silently gifting experiences for years. All-the-while, I’ve also been super self-conscious that everyone truly hated the concept. Look who’s trendsetting now. With renewed self-confidence in my role …

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New ReachMobi Promo Video Launches

In Business, Content, Design, Marketing by LauraLeave a Comment

On the day of hearts and love and flower and glitter, there’s nothing much better than just doing what we love. So, we launched one of our favorite latest projects for ReachMobi: a brand spanking new promo video! Check it out: The ReachMobi crew needed a new long-format clip to feature on video screens around the office, at trade shows …

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Creating Easy Charts with Chartwell

In Business, Design by LauraLeave a Comment

Ogilvy makes another audio appearance in our latest video for using Chartwell in InDesign CC. Apparently, my big furry beast gets really excited about creating easy charts with Chartwell. I can’t say that I blame him. I’ve struggled with designing charts, tables and infographics in Photoshop, Illustrator and InDesign for years. The process is always long and cumbersome and — …

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Designer Life Behind the Scenes

In Business, Design by LauraLeave a Comment

Over the past few months, I’ve been making a more focused attempt at showing you just what designer life looks like behind the scenes of the finished portfolio. Most people see the end result and think “oh, hey, that looks pretty cool.” But rarely does anyone see the work and effort that really goes into making those cool things. Enter, the …

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Building a Brand Kit from an Old Logo

In Business, Design, Marketing by LauraLeave a Comment

Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …

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How to Do a Fast Design Refresh in InDesign CC

In Business, Design by LauraLeave a Comment

Whether your branding has changed or your simply tired of looking at the same brochure over and over again, a design refresh can offer a simple solution to giving your sales materials a fresh new look. The term “design refresh” gets a bad rap — along with “redesign,” “retool,” “tweak” and so on. Many designers will roll their eyes at the …