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Vuong family photo shoot

In Family photos, Photos by LauraLeave a Comment

In a fairly recent past life, I snapped boat loads of photos of friends and their families. This Winter, I was more than fortunate to hang out with my great friend Ngan Vuong (owner and magic-creator at Enve Designs) and her amazing family. While December worked its way into cooler temps, we escaped into the Kansas City Public Library in downtown …

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Repeating history: yellow journalism and fake news

In Business, Content by LauraLeave a Comment

The time in which I studied journalism feels like ages ago. At this point, my career has been so wholly consumed by the production of written and visual content across a variety of media that the principles underlying that creation are simply innate. In realizing that, as a content creator, I make a ton of assumptions daily about what our …

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Laura’s 2015 to 2019 logo redesign

In Business, Design by LauraLeave a Comment

Without a doubt, one of the hardest creative challenges I ever face is redesigning my personal brand. Every piece of my day-to-day is dedicated to making brands around the world look epic. Whether its written content, graphic designs, video, marketing materials or beyond – I invest my time and talents in building up those amazing brands. My own, though, is typically …

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Holiday DIY product photos for small business makers

In Brand photography, Business, Content, Marketing, Photos by LauraLeave a Comment

The holidays present huge opportunities for small businesses to show of their wares and boost sales. However, it’s perfectly reasonable that not all makers have a photography budget that allows for seasonal photography of the product. Worry not! I have a few quick tips for capturing DIY product photos that will inspire orders without breaking the bank. While I do …

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The process of process

In Business, Design, UX by LauraLeave a Comment

Development of a new process is rarely straightforward. On the surface, you can simply change what you’re doing. Do it differently. Continue doing it differently and the process has, effectively, changed. Sure enough, at a small scale, this application of change works. Especially where rapid iteration is necessary without clear measurement or next step. However, a key component of the …

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Hiring and negotiation from a user experience perspective

In Business by LauraLeave a Comment

A theory. Consider employment from the perspective of investment instead of the necessity of a job. The mental shift is severe. The change in point of view shines a user experience light on the heavy flaws of traditional hiring and negotiation among new generations of employees. The resources for investing in a business are finite. Many are not financially prepared …

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New brand designs for Emily Ackart Fitness

In Business, Design by LauraLeave a Comment

It’s true that the worst cases of designer’s block result in the most beautiful new designs! Emily, a great friend and the owner of Emily Ackart Fitness, caught up with me last Fall to discuss logo ideas, marketing concepts and more. We quickly landed on a concept for her logo – incorporating weights that emphasize the strength training aspect of her …

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MARKETMOX is, once again, Laura Noll

In Marketing by LauraLeave a Comment

Let me tell you – the past few years have been a wild and crazy ride. In 2015, I announced MARKETMOX – a hub for web design, development and marketing services. With amazing clients and awesome success, we stayed way too busy and had tons of fun ever since. Now, you can ask “what’s in a name?” and I’ll tell you. …

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Be a better wedding show vendor

In Life, Marketing, UX by LauraLeave a Comment

In the real life where I’m recently engaged and now expected to plan a grand wedding – I went to a wedding show. I’ve been to a wedding show before, this should have been nothing new to me. But, attending one of these things as a bride is a whole different ball game. First, marketing overload. Second, spam overload. Third – …