[Video] Are Your Messages in the Inbox?

In Business, Marketing by Laura

With 70% of “this is spam” complaints being made up of marketing messages, it’s no surprise that email marketers face a few challenges in the medium — the biggest of which is reaching the inbox. In fact, spam costs American firms and consumers nearly $20 billion each year. That’s like buying water for the entire world, twice. Or Iceland. You …

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Engagement and Relevance: Keys to Email Deliverability

In Business, Marketing by Laura

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We caught up with email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation, for the answers to questions everyone is asking. Email, as an industry, seems to be experiencing some troubles with deliverability, …

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[Infographic] 7 Deliverability Facts and Fixes That Are Changing the Email Landscape

In Business, Design, Marketing by Laura

Email deliverability is top-of-mind among digital marketers. Finding an effective route into subscribers’ inboxes has become a challenge as the email industry has evolved — but there are a few simple tricks to ensure your message reaches your readers. See facts from the latest industry benchmark reports alongside easy fixes for overcoming the most problematic trends in our latest infographic, …

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3 Questions That Will Improve Your List Growth Incentives

In Business, Marketing by Laura

Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking a few simple questions. 1. Is the subscriber interested …

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[Infographic] Are Your Messages In the Inbox?

In Business, Design, Marketing by LauraLeave a Comment

With 70% of “this is spam” complaints being made up of marketing emails, it’s no surprise that marketers face a few challenges in the medium — the biggest of which is reaching the inbox. Last week, AdStation GM Matt Hoggatt pointed out that content relevance can make all the difference in avoiding ISP filters and having your message delivered. Now, …

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Creating Effective Links

In Business, UX by LauraLeave a Comment

Adding a link to your email isn’t particularly difficult — but adding multiple and weighing what to link and where can be another story. Link placement and calls to action can make or break the effectiveness of your message. Improving the return on your investment of time and resources can be a few strategic steps away. Limit the number of …

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Adding Value to Your Email Newsletter

In Business, Marketing, UX by LauraLeave a Comment

Newsletters are highly powerful email marketing tools. Each piece of them is strategically built to ensure that subscribers read your message, click your links and create an efficient ROI. It’s too easy, though, to get stuck in the vicious cycle of haphazardly regurgitating content in an effort to “just release a story” or meet distribution deadlines. Sadly, that practice counteracts …

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[Infographic] Boost Campaign ROI with Email Marketing Integration

In Business, Marketing by LauraLeave a Comment

Email remains the workhorse of digital marketing strategies with a worldwide user base of more than 897MM accounts. More impressive than email’s solo performance, though, is its impact on integrated digital campaigns. While it’s perfectly natural for email marketing to play nicely with most digital media, stats are showing that new out-of-the-box blends of video, social and email strategies are …

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Go Responsive with Free Email Frameworks

In Business, Design, UX by LauraLeave a Comment

Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day to day. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. Even without the responsive …