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Vuong family photo shoot

In Family photos, Photos by LauraLeave a Comment

In a fairly recent past life, I snapped boat loads of photos of friends and their families. This Winter, I was more than fortunate to hang out with my great friend Ngan Vuong (owner and magic-creator at Enve Designs) and her amazing family. While December worked its way into cooler temps, we escaped into the Kansas City Public Library in downtown …

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Making resolution progress with HelloFresh – claim a freebie!

In Life by LauraLeave a Comment

I’m reasonably certain that, at the start of this month, I mentioned that I generally do not love resolutions. That still stands. However, over the course of January 2019, I’ve kept this promise to myself. I’ve written every damn day. Ok, ok – there were a handful of days in there where we were trapped in a blizzard in western Kansas …

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Repeating history: yellow journalism and fake news

In Business, Content by LauraLeave a Comment

The time in which I studied journalism feels like ages ago. At this point, my career has been so wholly consumed by the production of written and visual content across a variety of media that the principles underlying that creation are simply innate. In realizing that, as a content creator, I make a ton of assumptions daily about what our …

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A free trip to LA – yes please!

In Travel by LauraLeave a Comment

Weeks ago, my friend Shanda messaged me with yet another infamous text. She’d won another free vacation and I would be going with her. Keep in mind, last March, we flew to New Orleans to hop abroad the Sail Across the Sun cruise with Train. Yes, the band. We spent four day cruising to Cozumel and back – free of …

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Looking back on the broken Jeep

In Life by LauraLeave a Comment

What a wild and completely unpredicted year it has been. Almost precisely a year ago, Aaron and I made the final shuffle of “stuff” into our historic Kansas City home. The night before sleeping in our house, I finished cleaning out my small Ranch. Tired, I left a pile of cleaning supplies, blankets and trash cans piled into the back …

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Rocky shores of Positano

In Travel by LauraLeave a Comment

Boats rocked in the distance as I absorbed the world from the rocky shore of Positano. Nearly a week into my Italy journey – I had spent a full day hopping planes, trains and buses to the coast. After a long night in a new place, I had finally found a peaceful moment to pause. View this post on Instagram So …

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Laura’s 2015 to 2019 logo redesign

In Business, Design by LauraLeave a Comment

Without a doubt, one of the hardest creative challenges I ever face is redesigning my personal brand. Every piece of my day-to-day is dedicated to making brands around the world look epic. Whether its written content, graphic designs, video, marketing materials or beyond – I invest my time and talents in building up those amazing brands. My own, though, is typically …

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Wedding planning from a marketer’s perspective

In Life by LauraLeave a Comment

Let me begin by saying that I am absolutely over the moon to be marrying my fiancé. Aaron is an awesome human and I’ve been insanely fortunate to spend this fast and wild piece of my life with him thus far. Where we go from here is going to be ridiculous and it’s an adventure I couldn’t be more pumped …

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Holiday DIY product photos for small business makers

In Brand photography, Business, Content, Marketing, Photos by LauraLeave a Comment

The holidays present huge opportunities for small businesses to show of their wares and boost sales. However, it’s perfectly reasonable that not all makers have a photography budget that allows for seasonal photography of the product. Worry not! I have a few quick tips for capturing DIY product photos that will inspire orders without breaking the bank. While I do …

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The process of process

In Business, Design, UX by LauraLeave a Comment

Development of a new process is rarely straightforward. On the surface, you can simply change what you’re doing. Do it differently. Continue doing it differently and the process has, effectively, changed. Sure enough, at a small scale, this application of change works. Especially where rapid iteration is necessary without clear measurement or next step. However, a key component of the …